The rise of social media has transformed the way the world approaches personal branding and made it an important tool for our daily social media practice. Building a strong personal brand can certainly take some time and due diligence, but can also be easy if you focus on specific tactics.
We hosted a discussion on Twitter (#KloutChat) to hear from the Klout community about their tips for building a successful personal brand. This is their advice on how to build a strong personal brand:
1. Be authentic
The beauty of social media is that you can paint a colorful picture of who you are by sharing personal experiences. Dig deep. To connect and be truly authentic with your digital community, your personal voice should be the foundation of your personal brand.
2. Make your interests clearly known
Focus on your interests by joining conversations on social media that are relevant to you. Search for keywords, hashtags, and even groups to find the right conversations, then start proactively engaging with the people involved.
3. Consistently create content
Frequency and consistency help build your credibility in areas where you want to be recognized. Remind your digital community about your areas of interest through content you post. This can be done in several ways: sharing posts from your personal blog, resharing content (retweets, Facebook shares, repins etc.), sharing links to articles you like, or even general commentary about specific topics.
4. Pay it forward
Ironically, personal branding isn’t all about you. Make it easy for people to build a relationship with you by being proactive and responsive to engagement. Have you been wanting to connect with someone on social media? Message them and say hello. You can also let them know you think they are interesting by sharing their content and putting them in the spotlight.
Thanks to everyone who participated in our most recent #KloutChat! To view the full discussion about Personal Branding,click here.
We’d love to hear your tips as well! Comment below and share your take on building a personal brand.
We’ll be hosting #KloutChat on Twitter on the first Thursday of every month from 11 to 12 pm PST. Join the next #KloutChat about Content Creation on November 7th! Click here to tweet about it.
"Water does not resist. Water flows. When you plunge your hand into it, all you feel is a caress. Water is not a solid wall, it will not stop you. But water always goes where it wants to go, and nothing in the end can stand against it. Water is patient. Dripping water wears away a stone. Remember that, my child. Remember you are half water. If you can’t go through an obstacle, go around it. Water does."
— Margaret Atwood
"Respect the ones you’re angry at; for they are powerful enough to incite you to anger.
Respect what you fear; for it is powerful enough to make you afraid.
Respect what you dislike or deny about yourself; for it has the power to turn you against yourself.
See the power, even if it is being used in ways you don’t like.
One of the quickest ways towards folly is to disrespect the forces that have power in your life."
— Michael Ellsberg
We posed a question to everyone via The Open Mind Experiment: Tell us about a favorite nontraditional learning experience that you’re thankful to have.
Here’s my answer:
Everything that lead to me moving to San Francisco.
Living in 5 very different cities within the past 5 years has been an incredible growth experience. Picking up and moving somewhere new, without knowing anyone, challenges you to feel comfortable with the unknown in an uncomfortably invigorating way. Of course, there are plenty of bumps along the way: You have to start over almost every time. You are scared out of your mind. You have to put in effort. And more importantly, you have to decide where to direct that effort.
It forces you to reevaluate the kind of outcomes you hope to manifest for yourself and the choices that will get you there — and it gives you a chance to DO IT. The awesome news is, when you put yourself in a new environment, you remove most obstacles that stand in the path of your growth and renewal.
You have no choice but to work harder on yourself, the relationships you want to keep in your life, and the new ones that you want to create. You get to pick and choose everything you’d like to be a part of your journey. And that’s exactly what makes it worth it. You get to carefully craft YOU.
I’ve made lifelong friends, learned more about myself and my purpose, and discovered a community of creators who believe in world-shaking change as I do. It has been nothing short of awesome. I’m thankful for everyone who has been a part of this amazing journey. It’s only the beginning. ;)
Happy 1 year anniversary, SF.
"I have forgiven mistakes that were indeed almost unforgivable. I’ve tried to replace people who were irreplaceable and tried to forget those who were unforgettable. I’ve acted on impulse, have been disappointed by people when I thought that this could never be possible. But I have also disappointed those who I love. I have laughed at inappropriate occasions. I’ve made friends that are now friends for life. I’ve screamed and jumped for joy. I’ve loved and I’ve been loved. But I have also been rejected and I have been loved without loving the person back. I’ve lived for love alone and made vows of eternal love. I’ve had my heart broken many, many times! I’ve cried while listening to music and looking at old pictures. I’ve called someone just to hear their voice on the other side. I have fallen in love with a smile. At times, I thought I would die because I missed someone so much. At other times, I felt very afraid that I might lose someone very special (which ended up happening anyway). But I have lived! And I still continue living everyday. I’m not just passing through life… and you shouldn’t either. Live! The best thing in life is to go ahead with all your plans and your dreams, to embrace life and to live everyday with passion, to lose and still keep the faith and to win while been grateful. All of this because the world belongs to those who dare to go after what they want. And because life is really too short to be insignificant."
"”Everything is energy and that’s all there is to it. Match the frequency of the reality you want and you cannot help but get that reality. It can be no other way. This is not philosophy. This is physics.”"
— Albert Einstein
"It is remarkable how much mediocrity we live with, surrounding ourselves with daily reminders that the average is acceptable. Our world suffers from terminal normality. Take a moment to assess all of the things around you that promote your being “average”. These are the things that keep you powerless to go beyond a “limit” you arbitrarily set for yourself. The first step to having what you really want is the removal of everything in your environment that represents mediocrity, removing those things that are limiting. One way is to surround yourself with friends who ask more of you than you do."
— Stewart Emery
What you do today is important because you are exchanging a day of your life for it.
Play + Laughter + Joy = Happy body, happy mind, happy spirit.